In this episode, we expose the hidden pitfalls of ineffective dance studio marketing and reveal why many studio owners fail to connect with their most valuable audience: parents of young beginners. Learn the game-changing strategies that can transform your ads, social media, and website into tools that attract eager first-timers and grow your studio sustainably. If you’re relying on elite competition imagery or failing to align your marketing with the needs of beginner parents, you’re leaving money—and future students—on the table. Tune in to avoid common mistakes and discover the secrets of marketing success tailored for dance studios.

Summer can make or break your dance studio's success, yet many owners miss the mark. In this episode, Bryce Conlan and Kristian dive into the dangers of neglecting early summer marketing and offer actionable strategies to secure your best summer ever. Discover why starting in January is critical, how to avoid being stuck with “leftover” clients, and the common missteps that lead to empty studios and missed opportunities. Don’t let poor planning today sabotage your fall enrollment and revenue. Tune in to learn how to attract planner parents, optimize your programs, and dominate your local market.

In this solo episode, Bryce Conlan shares eight must-read books that have transformed his business and personal life. These include Boundaries, Atomic Habits, and Profit First, among others. Each book offers actionable insights on leadership, organization, customer retention, and financial health, tailored for dance studio owners. Discover how these reads can help you overcome challenges, build better habits, and grow your business sustainably. Access the full list and resources at Dance Motion Marketing.

In this episode, we explore the psychology that makes dance studio ads truly resonate with parents—especially moms of young children. Drawing from over a million dollars in managed ad campaigns, we share key insights on why targeting parents of beginners, particularly preschool and early elementary-aged kids, is crucial for sustainable growth.

We discuss common pitfalls, like showcasing advanced dancers instead of emphasizing beginner-friendly, joyful experiences that attract first-time families. Learn how to align your digital presence—websites, social media, and ads—with what truly matters to your audience: fun, confidence-building, and socialization for their little ones.

Plus, get actionable tips on building a strong foundation with young dancers, creating relatable marketing content, and future-proofing your studio by focusing on inclusivity and approachability. Tune in to transform your marketing strategy and make your studio the go-to for the next generation of dancers!

It all begins with an idea.

It all begins with an idea.

It all begins with an idea.